A straight-forward standard for coding SEO friendly websites.
We have accomplished much with our Search Engine Optimization services and feel it is just criminal to keep all the goodies for ourselves. Therefore we present the following standard for designing SEO friendly websites. Participating designers wishing to showcase their SEO-friendly designs may display any of the marks available on this page.
The SEO Compatibleâ„¢ Standard
- Robot Friendly URLs – The website uses mod-rewrites or a flat file structure to ensure that URLs are crawl-able. No index.php?varname=var etc…
- Clean Code – Reduce code bloat by moving JavaScript to external files, and limit the use of tables and other code heavy elements. You desire to have more content than code.
- Keyword Authenticity/Density – The ethical/relevant practice of using keywords throughout your copy as well as file names, alt tags, title and description tags.
- Valid Markup – Proper usage of tags and elements, including H1-H6 and P tags, to organize content into logical structures. (w3c valid sites typically rank higher)
- Visible Text Links – Text links rule. Use CSS rather than Flash or JavaScript that inhibits search engine spiders. And always provide a sitemap.
- Relative Outside Linking – Links pointing out from the site focus mainly on subject matter that directly relates to content within the site.
- Relevant Cross Linking – Links within the site use descriptive Anchor Text to describe the page being linked to. (Never use “click here”)
- NO Funny Business – No hidden text, or meaningless keywords, or any other non industry sanctioned no-no’s.
Building websites using the SEO Compatibleâ„¢ Standard can greatly enhance their rankings and placement. Search engines are smart and are ever updating their intelligence to gain better ethics in the placement of websites. The SEO Compatibleâ„¢ Standard guidelines will evolve to meet the placement ethics that search engines follow.
Here are Your Medals of Honor
Speak the oath, and do great things. You are now able to use any of these badges to pin onto your site, and feel good about yourself. Consider this the “Arrow of Light” you need to get in order to be a good SEO Scout. We simply ask that you use the code provided so that we may track usage.
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SEO Compatibleâ„¢ Web Design |
SEO Compatibleâ„¢ Web Design |
SEO Compatibleâ„¢ Web Design |
SEO Compatibleâ„¢ Web Design |
* Using png files on your site requires a fix for IE 6 or below. |