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	<title>ObuWeb &#187; Web of Interest</title>
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	<link>http://obuweb.com</link>
	<description>Professional Website Design and Search Marketing</description>
	<pubDate>Tue, 30 Jun 2009 14:45:51 +0000</pubDate>
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		<title>Page.ly Email Server API via WP</title>
		<link>http://obuweb.com/news/2009/06/11/pagely-email-server-api-via-wp/</link>
		<comments>http://obuweb.com/news/2009/06/11/pagely-email-server-api-via-wp/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 23:37:19 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
		<category><![CDATA[Oblog]]></category>

		<category><![CDATA[Press]]></category>

		<category><![CDATA[Web of Interest]]></category>

		<guid isPermaLink="false">http://obuweb.com/?p=347</guid>
		<description><![CDATA[ Page.ly is a new product we are developing that allows for quick creation of Wordpress based websites, complete with hosting, domain name registration and email service.
This is  screen shot of the Wordpress backend of a page.ly site.  We created an API that allows the client to administer email services back on the server without [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://obuweb.com/wp-content/uploads/2009/06/picture-22.png"><img class="alignleft size-medium wp-image-346" title="picture-22" src="http://obuweb.com/wp-content/uploads/2009/06/picture-22-300x172.png" alt="picture-22" width="300" height="172" /></a> <a title="Create Your Own Website" href="http://page.ly">Page.ly</a> is a new product we are developing that allows for quick creation of <a href="http://wordpress.org" target="_blank">Wordpress </a>based websites, complete with hosting, domain name registration and email service.</p>
<p>This is  screen shot of the Wordpress backend of a page.ly site.  We created an API that allows the client to administer email services back on the server without having to login to a separate panel.</p>
<p>After Authenticating the user is able to create and modify aspects of email accounts such as adding mail alias, setting redirects, and changing mail account passwords.</p>
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		<title>Announcing  Page.ly, Create your own website fast</title>
		<link>http://obuweb.com/news/2009/05/27/annoucing-pagely-create-your-own-website-fast/</link>
		<comments>http://obuweb.com/news/2009/05/27/annoucing-pagely-create-your-own-website-fast/#comments</comments>
		<pubDate>Wed, 27 May 2009 21:22:25 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
		<category><![CDATA[Oblog]]></category>

		<category><![CDATA[Press]]></category>

		<category><![CDATA[Web of Interest]]></category>

		<guid isPermaLink="false">http://obuweb.com/?p=335</guid>
		<description><![CDATA[We are happy to announce the pending launch of page.ly, a website builder we have created to provide a complete online website solution for small businesses. page.ly lets you create your own website with just a few clicks of a mouse. Every page.ly site is fully customizable with dozens of provided themes/templates and the ability [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://obuweb.com/wp-content/uploads/2009/05/pagely-site-creator_1243458892474.png"><img class="size-medium wp-image-336 alignleft" title="pagely-site-creator_1243458892474" src="http://obuweb.com/wp-content/uploads/2009/05/pagely-site-creator_1243458892474-300x253.png" alt="pagely-site-creator_1243458892474" width="300" height="253" style="margin-right:15px;margin-bottom:15px"/></a>We are happy to announce the pending launch of <a href="http://page.ly">page.ly</a>, a website builder we have created to provide a complete online website solution for small businesses. page.ly lets you <a title="Create your own website" href="http://page.ly/">create your own website</a> with just a few clicks of a mouse. Every page.ly site is fully customizable with dozens of provided themes/templates and the ability for users to add their own. Powered by the wordpress, page.ly has many built in features that make keeping your website up to date a cinch. page.ly also provides users with <strong>their own domain name</strong>, and <strong>email service</strong>. A complete small business website builder.</p>
<ul>
<li>Your Own Domain Name</li>
<li>Dozens of professionally designed themes to choose from</li>
<li>Webmail Email Service</li>
<li>Built in Website Editor</li>
<li>Your Own Logo</li>
<li>SEO Friendly</li>
<li>Built in Blog</li>
<li>Save Time and Money</li>
<li>Powered by <a href="http://wordpress.org">Wordpress</a></li>
</ul>
<p>Page.ly will launch mid-summer.</p>
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		<title>Party Planning is Fun Again</title>
		<link>http://obuweb.com/news/2009/01/20/party-planning-is-fun-again/</link>
		<comments>http://obuweb.com/news/2009/01/20/party-planning-is-fun-again/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 01:12:38 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
		<category><![CDATA[Oblog]]></category>

		<category><![CDATA[Press]]></category>

		<category><![CDATA[Web of Interest]]></category>

		<guid isPermaLink="false">http://obuweb.com/?p=320</guid>
		<description><![CDATA[We are very proud and much relieved to have re-launched BestPartyEver.com. BPE is a website we own and operate an has often times been the forgotten child, but is now the center of our portfolio.
BestPartyEver.com is an online community that helps you plan that special event. Find thousands of free party ideas, recipes, special event [...]]]></description>
			<content:encoded><![CDATA[<p>We are very proud and much relieved to have re-launched <a title="party planning" href="http://BestPartyEver.com">BestPartyEver.com</a>. BPE is a website we own and operate an has often times been the forgotten child, but is now the center of our portfolio.</p>
<p>BestPartyEver.com is an online community that helps you plan that special event. Find thousands of free <a title="Party Ideas" href="http://bestpartyever.com/ideas">party ideas</a>, <a title="Recipes" href="http://bestpartyever.com/recipes">recipes</a>, <a title="Special Event Vendors" href="http://bestpartyever.com/vdir">special event vendors to hire</a>, and <a title="Party Planning Tips" href="http://bestpartyever.com/articles">party planning tips</a> from industry professionals. A suite of <a title="party planning tools" href="http://bestpartyever.com/planning">party planning tools</a> also makes it super easy to manage the details of your party with guestlists, online invites, budget calculators, event schedules, and to-do lists.</p>
<p>We are extremely excited to offer all this party goodness to the public. Please check it out, and enjoy.</p>
<p><a href="http://obuweb.com/wp-content/uploads/2009/01/party-and-event-planning-tools-party-ideas-recipes-and-party-planning-tips-bestpartyevercom_1232500297184.png"><img class="alignnone size-medium wp-image-321" title="party-and-event-planning-tools-party-ideas-recipes-and-party-planning-tips-bestpartyevercom_1232500297184" src="http://obuweb.com/wp-content/uploads/2009/01/party-and-event-planning-tools-party-ideas-recipes-and-party-planning-tips-bestpartyevercom_1232500297184-230x300.png" alt="party-and-event-planning-tools-party-ideas-recipes-and-party-planning-tips-bestpartyevercom_1232500297184" width="230" height="300" /></a></p>
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		<title>New Projects</title>
		<link>http://obuweb.com/news/2008/12/16/new-projects/</link>
		<comments>http://obuweb.com/news/2008/12/16/new-projects/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 23:28:28 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
		<category><![CDATA[Oblog]]></category>

		<category><![CDATA[Web of Interest]]></category>

		<guid isPermaLink="false">http://obuweb.com/?p=316</guid>
		<description><![CDATA[We have been tinkering on some side projects and are happy to release:
pix.ly - Rate your Flickr photos
pix.ly allows you to pull photos from yours are anyone else flickr account and rate them in a vs. style contest. Rate your flickr photos now.

twit.pix.ly - The ultimate Twitter Avatar Battle
Do you twitter? twit.pix.ly lets you rate [...]]]></description>
			<content:encoded><![CDATA[<p>We have been tinkering on some side projects and are happy to release:</p>
<h2>pix.ly - Rate your Flickr photos</h2>
<p>pix.ly allows you to pull photos from yours are anyone else flickr account and rate them in a vs. style contest. <a title="rate flickr photos" href="http://pix.ly">Rate your flickr photos</a> now.</p>
<p><a href="http://obuweb.com/wp-content/uploads/2008/12/screen-capture-1.png"><img class="alignnone size-medium wp-image-318" title="screen-capture-1" src="http://obuweb.com/wp-content/uploads/2008/12/screen-capture-1-300x200.png" alt="screen-capture-1" width="300" height="200" /></a></p>
<h2>twit.pix.ly - The ultimate Twitter Avatar Battle</h2>
<p>Do you twitter? twit.pix.ly lets you rate your friends Avatars in a vs. style content. The <a title="twitter avatar battle" href="http://twit.pix.ly">ultimate twitter avatar battle</a> is going on now.</p>
<p><a href="http://obuweb.com/wp-content/uploads/2008/12/screen-capture.png"><img class="alignnone size-medium wp-image-317" title="screen-capture" src="http://obuweb.com/wp-content/uploads/2008/12/screen-capture-300x199.png" alt="screen-capture" width="300" height="199" /></a></p>
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		<title>Breaking NEWS: BusinessWeek says blogs cannot be ignored.</title>
		<link>http://obuweb.com/news/2008/02/21/breaking-news-businessweek-is-says-blogs-cannot-be-ignored/</link>
		<comments>http://obuweb.com/news/2008/02/21/breaking-news-businessweek-is-says-blogs-cannot-be-ignored/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 17:05:51 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
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		<category><![CDATA[Web of Interest]]></category>

		<guid isPermaLink="false">http://obuweb.com/news/2008/02/21/breaking-news-businessweek-is-says-blogs-cannot-be-ignored/</guid>
		<description><![CDATA[Better late then never, but 5 years late?
Social Media Will Change Your Business
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch upâ€¦or catch you later.
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they&#8217;re simply the most [...]]]></description>
			<content:encoded><![CDATA[<p>Better late then never, but 5 years late?</p>
<blockquote><p><a href="http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm"><strong>Social Media Will Change Your Business</strong></a><br />
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch upâ€¦or catch you later.</p>
<p>Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they&#8217;re simply the most explosive outbreak in the information world since the Internet itself. And they&#8217;re going to shake up just about every businessâ€”including yours. It doesn&#8217;t matter whether you&#8217;re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They&#8217;re a prerequisite. (And yes, that goes for us, too.)</p></blockquote>
<p>Wait for it&#8230;</p>
<blockquote><p> A prediction: Mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of the blogosphere. Over the next five years, this could well divide winners and losers in media. And in the process, mainstream media will start to look more and more likeâ€”you guessed itâ€”blogs. Clay Shirky, a Web expert at New York University, calls it &#8220;an absorption process where the thing doing the absorbing changes.&#8221;</p></blockquote>
<blockquote></blockquote>
<p>If you have 15 minutes, <a href="http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm">read the full article</a>.  If you don&#8217;t, just understand this. Your successful online marketing = Social Media.</p>
<p><strong>Update, this needs a graph to illustrate why this businessweek article is 5 years too late. We are now about dead middle of the red adoption curve.. relevancy is bottoming out soon as the medium is taken over by said corporate entities mentioned in businessweek article. </strong></p>
<p><a href="http://crappygraphs.com/user_graphs/?id=1518"><img src="http://brian.shaler.name/crappygraphs/user_graphs/25622e2b6f8514f032bf1e227e879cd1.png" /></a></p>
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		<title>Social Garden</title>
		<link>http://obuweb.com/news/2007/11/15/social-garden/</link>
		<comments>http://obuweb.com/news/2007/11/15/social-garden/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 19:48:35 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
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		<category><![CDATA[Web of Interest]]></category>

		<guid isPermaLink="false">http://obuweb.com/news/2007/11/15/social-garden/</guid>
		<description><![CDATA[We did a short post on tending your social garden over on our Arizona SEO blog.  Worth a read.
While some may see time spent on social networks a waste, it really can be a productive endeavour. The name recognition, branding reinforcement, and personal connections you can make can prove valuable in tangible and intrinsic [...]]]></description>
			<content:encoded><![CDATA[<p>We did a short post on <a href="http://obusearch.com/2007/11/15/tending-your-social-garden/">tending your social garden</a> over on our <a href="http://obusearch.com">Arizona SEO</a> blog.  Worth a read.</p>
<blockquote><p>While some may see time spent on social networks a waste, it really can be a productive endeavour. <strong>The name recognition, branding reinforcement, and personal connections you can make can prove valuable in tangible and intrinsic ways down the line</strong>. Tending your social garden in as important to business today as the trade show was 15 years ago.</p></blockquote>
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		<title>300</title>
		<link>http://obuweb.com/news/2007/10/25/300/</link>
		<comments>http://obuweb.com/news/2007/10/25/300/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 22:11:49 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
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		<guid isPermaLink="false">http://obuweb.com/news/2007/10/25/300/</guid>
		<description><![CDATA[The movie was awesome, but this post is about a milestone we reached with our party ideas and party planning website bestypartyever.com.
As of today, 25 days since we launched the ALL new (v3) website, our 300th user just registered.  The velocity of user sign-ups is increasing . I think it took over 15 days [...]]]></description>
			<content:encoded><![CDATA[<p>The movie was awesome, but this post is about a milestone we reached with our <a href="http://bestpartyever.com/ideas">party ideas</a> and party planning website <a href="http://bestpartyever.com">bestypartyever.com</a>.</p>
<p>As of today, 25 days since we launched the ALL new (v3) website, our 300th user just registered.  The <a href="http://en.wikipedia.org/wiki/Network_effect">velocity</a> of user sign-ups is increasing . I think it took over 15 days to get the first 100.  While of course we are aiming for 100k users in the next few months, we&#8217;ll take the first 300 and be dang happy about it.</p>
<p><strong>Takeaway:</strong></p>
<p><em>Build it and they will come</em>.. Um, <strong>No</strong>.</p>
<p><strong>Ponder this:</strong> How are people going to find your new website?  When they get there, is there enough to keep them around? Will they tell their friends about it? Are you offering the user enough as a trade for their time investment in registering and providing contact/user information?  How deep are your pockets for marketing and promotion? Are people talking about your new product or service. Is it <a href="http://sethgodin.typepad.com/seths_blog/2005/09/what_makes_an_i.html">buzzworthy</a>?</p>
<p>These are just a few of the many questions you should have answers for when contemplating  a new website/community.  We addressed many of these prior to launching the website. We already had great search engine rankings (learn about our <a href="http://obusearch.com">search engine optimization</a> services) for the v2 site which carried over and are improving.  We have worked diligently to give the user some great tools and resources to make it worth their time to register.  <a href="http://sally.bestpartyever.com">Sally</a> did <a href="http://www.valleyprblog.com/?p=556">some</a> <a href="http://www.podtech.net/scobleshow/technology/1641/talking-about-the-best-party-ever">interviews</a> to get the word out, and we have leveraged other social networks (BPE on: <a href="http://myspace.com/bestpartyever">MySpace</a>, <a href="http://www.facebook.com/group.php?gid=6077657714">Facebook</a>, <a href="http://twitter.com/bestpartyever">Twitter</a>, <a href="http://dev.bestpartyever.com/bpe-devhouse-ustream">UstreamTV</a>, <a href="http://www.squidoo.com/bestpartyever/">Squidoo</a>) to bring people into the fold. And finally we gave users of bestpartyever.com this simple option of inviting their friends.</p>
<p>As an example I spoke with a potential client the other day about building them a new social utility, the $50k estimate for development I gave them did not seem to phase them, but the $50k in marketing/promotional budget I suggested for the first 6 months was met with silence on the other end of the phone.  Wake up, this is what it takes folks.  While the idea of <a href="http://en.wikipedia.org/wiki/Bootstrapping">bootstrapping</a> a company from nothing to Internet stardom is valid, and has been done more than once, in practice the odds are not stacked in your favor.</p>
<p>In the future we are planning more seamless integration into other websites and services to make it even easier for our users to interact and share.  Your website is not (and should not be) an island.  In todays marketplace: it MUST be connected.</p>
<p>It has been a long few weeks with the launch and the frenetic pace of development.  Sally and I are heading to Mexico for a few days, <a href="http://bestpartyever.com/jstrebel/parties/Mexico-Beach-Bash">You are invited</a>.</p>
<p><img src="http://dev.bestpartyever.com/wp-content/uploads/2007/10/party-ideas.jpg" height="480" width="550" /></p>
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		<title>PR critique from a PR Professional</title>
		<link>http://obuweb.com/news/2007/10/16/pr-critique-from-a-pr-professional/</link>
		<comments>http://obuweb.com/news/2007/10/16/pr-critique-from-a-pr-professional/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 19:28:56 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
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		<guid isPermaLink="false">http://obuweb.com/news/2007/10/16/pr-critique-from-a-pr-professional/</guid>
		<description><![CDATA[Linda VandeVrede over at ValleyPRBlog.com shared her thoughts on Sally&#8217;s PR style.
&#8220;Sally Strebel (aka Bizgirl on Twitter) has some of the best PR advice Iâ€™ve ever heard for new businesses:  â€œWhoever is biggest and baddest in the room, donâ€™t be afraid to go up to them.â€
Read the full post here.Â 
Sally is VP here at [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.vandevrede-pr.com/">Linda VandeVrede</a> over at <a href="http://www.valleyprblog.com/?p=556">ValleyPRBlog.com</a> shared her thoughts on Sally&#8217;s PR style.</p>
<blockquote><p><strong>&#8220;Sally Strebel</strong> (aka Bizgirl on <a href="http://twitter.com/">Twitter</a>) has some of the best PR advice Iâ€™ve ever heard for new businesses:  â€œWhoever is biggest and baddest in the room, donâ€™t be afraid to go up to them.â€</p></blockquote>
<p><a href="http://www.valleyprblog.com/?p=556">Read the full post here.Â </a></p>
<p><a href="http://sally.bestpartyever.com">Sally</a> is VP here at Obuweb, and Founder and CEO of BestPartyEver.com,  a <a href="http://bestpartyever.com">party planning</a> social network.</p>
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		<title>Dear Microsoft: We appreciate your prompt payment.</title>
		<link>http://obuweb.com/news/2007/09/29/dear-microsoft-we-appreciate-your-prompt-payment/</link>
		<comments>http://obuweb.com/news/2007/09/29/dear-microsoft-we-appreciate-your-prompt-payment/#comments</comments>
		<pubDate>Sun, 30 Sep 2007 05:46:41 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
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		<guid isPermaLink="false">http://obuweb.com/news/2007/09/29/dear-microsoft-we-appreciate-your-prompt-payment/</guid>
		<description><![CDATA[Playing in the website design space is fun, but not always. If you are not a web designer than you probably know little about the work that goes into making a website &#8220;look&#8221; great. There are at least 5 major web browsers that the majority of people use. Microsoft&#8217;s Internet Explorer (6 and 7/Win) being [...]]]></description>
			<content:encoded><![CDATA[<p>Playing in the website design space is fun, but not always. If you are not a web designer than you probably know little about the work that goes into making a website &#8220;look&#8221; great. There are at least 5 major web browsers that the majority of people use. Microsoft&#8217;s Internet Explorer (6 and 7/Win) being the most common, <a href="http://getfirefox.com">Firefox</a> (Win/Mac), and then finally Safari (Mac).</p>
<p>Each one the browsers on each platform render a given website in different ways.  What looks great in Safari may look terrible in IE 7. Rather then go into all the details of why and how, I am going to skip right to the point of this post. Web Designers spend hours, lots of additional hours working on websites that look great in all browsers, but look terrible in Internet Explorer 6.  Unfortunately IE6 still commands a very large % of browser usage and therefore designers are forced to &#8220;<a href="http://www.google.com/search?q=ie6+hacks&amp;start=0&amp;ie=utf-8&amp;oe=utf-8&amp;client=firefox-a&amp;rls=org.mozilla:en-US:official">hack</a>&#8221; the code that looks great and renders &#8220;<a href="http://w3c.org">to standard</a>&#8221; in other browsers. These hacks take time, and are necessary due to IE6&#8217;s non support of these official standards.</p>
<p>Dear Users, PLEASE get a copy of <a href="http://getfirefox.com">Firefox </a>or <a href="http://www.microsoft.com/windows/products/winfamily/ie/default.mspx">upgrade to IE7</a> (still crummy but better), your web experience will be greatly enhanced, we promise.</p>
<p>Okay now really to the point. Microsoft, Pay up.  It&#8217;s time to reimburse us for all the hours spent hacking flawless markup to make it work in your browser.  Here is the invoice for time spent by our staff over the last 5 years &#8220;fixing&#8221; compliant markup to render correctly in IE6. We appreciate your prompt payment. Thank you.</p>
<p><a href="http://obuweb.com/wp-content/uploads/2007/09/microsoft-invoice.jpg" title="microsoft-invoice.jpg"><img src="http://obuweb.com/wp-content/uploads/2007/09/microsoft-invoice.jpg" alt="microsoft-invoice.jpg" /></a></p>
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		<title>Nailing the product launch.</title>
		<link>http://obuweb.com/news/2007/09/02/nailing-the-product-launch/</link>
		<comments>http://obuweb.com/news/2007/09/02/nailing-the-product-launch/#comments</comments>
		<pubDate>Mon, 03 Sep 2007 04:22:03 +0000</pubDate>
		<dc:creator>Joshua Strebel</dc:creator>
		
		<category><![CDATA[Oblog]]></category>

		<category><![CDATA[Web of Interest]]></category>

		<guid isPermaLink="false">http://obuweb.com/news/2007/09/02/nailing-the-product-launch/</guid>
		<description><![CDATA[We have been tinkering on a few internal projects: web applications such as flare9.com and bestpartyever.com.  We also have a few more in the works as well.  The idea, and code is the easy part.  Deploying the finished product to market is an entirey different beast.
Launching your product or service is an [...]]]></description>
			<content:encoded><![CDATA[<p>We have been tinkering on a few internal projects: web applications such as flare9.com and bestpartyever.com.  We also have a few more in the works as well.  The idea, and code is the easy part.  Deploying the finished product to market is an entirey different beast.</p>
<p><img src="http://launchclinic.com/wp-content/themes/lc/images/launch-clinic-logo.gif" align="left" height="114" width="199" />Launching your product or service is an ongoing process, not a 1 time event, as said to me by my friend and <a href="http://launchclinic.com">product launch consultant</a>, <a href="http://www.linkedin.com/in/launchclinic">David Daniels</a>.  We learned quite a bit about launching a product or service to market with David&#8217;s help, and we encourage everyone to check out his website and blog at <a href="http://launchclinic.com">http://launchclinic.com/blog</a>.  Yes we designed and host his website as barter for his services.. yet I would have happily paid through the nose for his valuable insight.</p>
<p>We have a major release of bestpartyever.com coming up, and it makes it all the sweeter when you have the experts in your corner.</p>
<p>Best of luck on your next endeavor.</p>
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