Local Organizational Consulting firm Seity, inc. is proud to accept their new website designed by Professional website design company obu Web Technologies, inc. The new website includes a survey system, as well as a discussion forum for Seity’s many clients to discuss the process of managing successful organizational transitions.

obu Web Technologies inc, an Arizona Web Design Company is please to announce the launch of www.automgifts.com. Autom is the long standing catalog leader is religious and inspirational gifts. obu Web provided the new look and feel of the website, while the in-house Autom staff did the programming.

About obu Web Technologies, inc:
Founded in 2003, obu Web Technologies has quickly become the leading professional website design company in Arizona. Many clients have turned to obu Web for progressive web design, search engine optimization, and internet marketing services. obu Web Technologies’ business friendly approach as help many growing businesses achieve a positive return on investment for their web design dollars. Located in the heart of the Arizona Tech community. 13951 N Scottsdale Rd. Suite 132, Scottsdale, Arizona, 85254 www.obuweb.com

Professional Website Design Company obu Web Technologies, as completed and delivered the a web site for Traffic Now, an Automotive Direct Mail company.

About obu Web Technologies, inc:
Founded in 2003, obu Web Technologies has quickly become the leading professional website design company in Arizona. Many clients have turned to obu Web for progressive web design, search engine optimization, and internet marketing services. obu Web Technologies’ business friendly approach as help many growing businesses achieve a positive return on investment for their web design dollars. Located in the heart of the Arizona Tech community. 13951 N Scottsdale Rd. Suite 132, Scottsdale, Arizona, 85254 www.obuweb.com

Leading Professional Web Design and Search Engine Optimization company is proud to annouunce the launch of the new www.bbqislandinc.com website. BBQ Island Inc is a local Arizona company specializing in BBQ Islands, BBQ Grills, and outdoor living spaces.

About obu Web Technologies, inc:
Founded in 2003, obu Web Technologies has quickly become the leading professional web design company in Arizona. Many clients have turned to obu Web for progressive web design, search engine optimization, and internet marketing services. obu Web Technologies’ business friendly approach as help many growing businesses achieve a positive return on investment for their web design dollars. Located in the heart of the Arizona Tech community. 13951 N Scottsdale Rd. Suite 132, Scottsdale, Arizona, 85254 www.obuweb.com

Linn Construction, a Kingman, Arizona based home builder has signed web design agreement with obu Web Technologies. inc.

About obu Web Technologies, inc:
Founded in 2003, obu Web Technologies has quickly become the leading professional web design company in Arizona. Many clients have turned to obu Web for progressive web design, search engine optimization, and internet marketing services. obu Web Technologies’ business friendly approach as help many growing businesses achieve a positive return on investment for their web design dollars. Located in the heart of the Arizona Tech community. 13951 N Scottsdale Rd. Suite 132, Scottsdale, Arizona, 85254 www.obuweb.com

Oil and Lubricant Reclamation specialist Oil Kleen LLC, has signed with obu Web Technologies inc, for web design and web development work. obu Web Technologies is the leading professional web design company in Arizona.

About obu Web Technologies, inc:
Founded in 2003, obu Web Technologies has quickly become the leading professional web design company in Arizona. Many clients have turned to obu Web for progressive web design, search engine optimization, and internet marketing services. obu Web Technologies’ business friendly approach as help many growing businesses achieve a positive return on investment for their web design dollars. Located in the heart of the Arizona Tech community. 13951 N Scottsdale Rd. Suite 132, Scottsdale, Arizona, 85254 www.obuweb.com

Arizona Real Estate Investment Financing company, CopperCrest Funding LLC has joined the growing ranks of companies turning to obu Web Technologies, inc for Professional Web Design and Search Engine Optimization. obu Web Technologies is the leader in Web Design and Internet Marketing in Arizona.

About obu Web Technologies, inc:
Founded in 2003, obu Web Technologies has quickly become the leading professional web design company in Arizona. Many clients have turned to obu Web for progressive web design, search engine optimization, and internet marketing services. obu Web Technologies’ business friendly approach as help many growing businesses achieve a positive return on investment for their web design dollars. Located in the heart of the Arizona Tech community. 13951 N Scottsdale Rd. Suite 132, Scottsdale, Arizona, 85254 www.obuweb.com

Infrared Light Therapy Company, Sports Medicine Technologies is proud to accept the new revitamed.com website by the leading Professional web design company, obu web Technolgies. Revitamed is the leader in Light therapy, neuropathy care, and wound treatment rehabilitation products.

by: Joshua Strebel
7.05.05

With Pay-Per-Click costs on the rise (Google reported a first quarter net profit of $1.3 Billion) is your PPC campaign killing your business? Average PPC rates are around 50 cents per click with prime terms and position going for as much as $100.

Background: For those that may not be aware, Pay-Per-Click advertising is the process of purchasing ad space among the natural (organic) search results on the major search engines. Advertisers create text ads and bid on position for inclusion into the “Sponsored Results” section of the organic search results for their chosen keyword. Each time a web surfer clicks on the Advertisers ad, they are charged a fee for that click. Fees range from as little as .05 cents or as high as $100 depending on the competition and desirability of the keyword.

Now, this is no guarantee that the visitor will actually do anything on your website, yet none the less you paid for that click. Also a recent class action lawsuit filed by Click Defense, a company which aims to monitor click fraud and gain refunds for clients, vs. Google, estimates click fraud (automated programs to repeatedly click on ads to drive up competitors costs) to be around 38%.

Quick Math: So if your PPC budget is $1000/month. And your average Cost-Per-Click (CPC) is $1.00 = 1000 visitors per month right? Well if we subtract suspected click fraud of 38% surely you now have 620 qualified visitors right? Well even the best websites only convert around 4.8%, and your average website converts at 2.4%. Your price point is $50 for your widget. 14.88 customers purchased your $50 widget for a grand total of $744. A loss of $256. And you do this month after month after month.

A Better way: Enter Search Engine Optimization (SEO). Search engine optimization is the process of: wait for it… optimizing your website to achieve top rankings on the search engines. Through detailed look at your marketing and sales goals, rankings competition analysis, and good old fashion hard work, quality SEO services will push your website to the top of the search engine rankings for your chosen keywords “fancy widgets”.

Rankings = Traffic = Sales = Revenue

Due to the hard work of your SEO firm, when someone searches for your keywords “fancy widget”your website is listed among the top 3 positions in the organic listings. 65% of web surfers click on the organic listings over the sponsored PPC listings. Ready for some more numbers?

There are 100,000 searches performed each month for the keyword “fancy widgets”. With your PPC campaign you get an average of 25,000 impressions on your ad before you reach your monthly budget of $1000 and your ad stops showing. You miss 75% of all searches. And at a loss of $256

More Quick Math: Meanwhile your organic listing (SEO) among the top 3 results gets all 100,000 impressions. Of that 65% will click on organic results (see above) 65,000. Of that 65,000 you get 25% because you are among the top 3. That is 16,250 visitors to your website, you then convert 2.4% – 390 customers who bought your $50 widget = $19,500. Not a bad return. Now this is a “perfect world” scenario but I think you get the idea.

So what did the SEO cost you? Well a typical SEO firm will bill around $3k down payment to optimize your website, and a monthly retainer of around $1k for a period of 6 months to continually SEO your website and build your link popularity. SEO takes time and does not happen over night. If anyone tells you they can get you to #1 in less than 3 months they are lying, oh and if they even mentioned a #1 position, they are lying. As in life nothing is guaranteed. So your 6-month contract cost you $8,000. Simple ROI Chart below.

Take this to Month 12 and your Gross Profit is $137,732 for an ROI of 1147%
*Perfect world Example, may not reflect actual results

In summary: Is your PPC campaign killing your business?. Well yes and no. Many PPC campaigns are very profitable for the advertisers. Some company’s rely on PPC exclusively and are doing very well. Even if this is the case they could further grow their bottom line by adding an SEO campaign. With top listings in the Sponsored and organic listings they will surely get a boost in traffic and sales. For the company in the example above, their demise is forth coming if they do not make a change and get the traffic their online business needs to survive and grow.

–
Joshua Strebel is President of obu Web Technologies inc. the leading Arizona Professional web design and search engine optimization company. Reprint of this article must contain this paragraph. Copyright 2005, obu Web Technologies.
–
If you have any questions or would like more information on the topics covered in this mailing. Please visit us at obu Web Technologies – www.obuweb.com, Your Arizona Web Designer
Contact Us today for your FREE SEO needs analysis.

by Michelle Burke- Courtesy Xemion.com

Professional web design companies seem almost outnumbered these days. The market is flooded by freelancers, “garage” companies and Johnny next door, all offering a solution to your web design problems. Many of these smaller companies, on the face of it, offer very competitive rates and may even sound very professional, using the right web related jargon like “search engine optimization”, “e-commerce” and “meta tags”! They do seem to have all the answers, don’t they?

You may be attracted to the low rates these individuals charge for their web design skills but do you really know what you are paying for? Even a little money needs to get a return on that investment and you may not actually get what you pay for. However, a scenario where you may get “exactly what you paid for” is even more frightening!

The last thing your company needs is a badly designed website, with poor use of internet marketing tools and bad search engine rankings. Does your nephew really know how to get your business to the top of the Google listings?

You may be asking. “What’s in a Name?” and we agree, names, aren’t everything, but would you really buy your computer from the guy next door? Treat your website with a similar ethic or it could be the downfall of your small business.

So, what can a professional, experienced web design company offer you that you won’t get from your cousin or roommate’s sister.

To set the tone for this article compare the cost benefit analysis of a full page advertisement in the New York Times with a full page advertisement in the Ohio Farmer’s Weekly. Are you starting to see where I am going with this?

Listed here are some things to look out for that will highlight the benefits available to you if you do decide to go the route of a professional web designer with a good industry reputation.

Website Design – Looks Good, But What Does It Mean?

* Your nephew may be a graphic art student, well versed in attracting attention using a graphical interface. In fact, he may build very eye-catching sites, but he may be missing a very important concept of internet marketing.
* If a potential customer lands on your website, he probably already wants to be there. Search engine optimization tools (discussed below) may get him to arrive at your site, but the real trick is getting him to stay there.
* Your professional, marketing savvy web design company knows the difference between useful and attractive graphical features and fussy and obnoxious ones. Not getting the balance right between your initial “look” and useful features of the site will probably lose potential customers.

Programming Geeks Don’t Equal Web Design Know How!

* If your web designer tells you he is a whiz at Java or C this should raise an immediate red flag. Today many websites do use a lot of programming and database, this, at least, is true.
* However, simply being able to program doesn’t make an effective web designer. There are many aspects of programming a website and it takes years of experience to learn them all.
* A professional web designer will make sure your website looks professional, yet still remain functional.

Search Engine Optimization Techniques – Are You a Google “Player”

* Building a website is one thing, marketing it, is quite another. Think about your local, much utilized bookstore. For a start, the reason you know about it at all is probably due to its central location, in a popular mall for example.
* Secondly, what attracted you to it? It probably had a professional looking outside display stand featuring a selection of new books on popular topics. If you weren’t really book shopping, how much time did you spend looking at the hundreds of books inside the store? How often do you visit a rival bookstore in a dingy part of town?
* Search engine optimization techniques do the same with your website, pushing you to the top of the page when a user types a request into his Google interface. How well versed is your freelancer in maximizing your web marketing opportunities via the search engines?
* If you don’t know, ask him. Then ask your professional web design company to explain their techniques. I am guessing your mind will be made up right then and there!

By now you are probably starting to get an idea of the questions to ask your “expert” web designer. We recommend you do further research and make sure you know the risks involved when your local “expert” really isn’t one.

Professional, experienced web design companies are old hands at making your website work for you. Costs may initially be higher but the benefits of hiring an expert are probably well worth it. Global competition is staggering and your business needs to implement ways to stay ahead.

The primary point of this article is that a professional designer should have many, many different capabilities and lots of experience. There’s more that goes into a website than just design, programming or marketing. It must be a balance combination of all three.

Michelle Burke is a freelance writer based in South Africa.