Search Engine Marketing (SEM)

Search engine marketing (SEM) is an effective way to get results. There are various ways you can spend a bit of money to get better results on your site. Among them are:

• Pay-Per-Click
• Paid Text Links
• Banner Ads

Pay-Per-Click Advertising:

Google and Yahoo/Overture both offer Pay-Per-Click Services. These can be an important addition to search engine optimization. You choose relevant search phrases and declare a maximum price you are willing to pay for traffic. This is a sufficient and usually cost effective way to secure web traffic for your site. It’s usually the quickest as well. Basically it’s a bid on placement under keywords in search engines. obü Web technologies offers PPC set-up and Management services on a contract basis.

Paid Text Links

If used correctly, paid text links can help you earn a few rankings. Basically, paid text links are set up by a company who arranges for your link to be presented in text format on a number of sites. This can be tricky because if your site is placed on an unrelated site or vice versa it can drop your ranking (among other de-ranking no-no’s to watch out for.)

Banner Ads

When you go to a site and you see an image across the top that is an advertisement for another site it’s a banner ad. With banner ads you can get a quick graphic representation of your site to gain more interest in your site. These can be anything from simply your logo and a message, a mimic of the colors and layout of your site, or even an animation or fun flash interactive presentation.