These days, search engine optimization is almost as vital to online business as the internet itself. If a consumer in need of widgets, searching for â€œwidgetsâ€? using Google, Yahoo!, MSN, Ask, etc. fails to notice your site, â€œWidget Emporiumâ€? within the search results, itâ€™s safe to say that youâ€™ve lost a saleâ€¦ most likely to a competitor. Itâ€™s a science, really, tweaking your site for search engine optimization and (as such) there are SEO â€œscientists.â€? We recently had the pleasure of speaking with Mike Murray of FathomSEO whom has been in the business of maximizing online presence since 1997. Of course, Murray is keen on the newest methods in SEO and isnâ€™t shy about sharing knowledge.