Category Archives: Oblog

National Online retailer signs w/ obu Web Technologies for new e-commerce site.

National Motorcycle rider accessories dealer www.helmetharbor.com has signed with leading Arizona web design firm obu web technologies for a comprehensive rebuild of their online ecommerce website.

HelmetHarbor.com, is a long established online retailer of name brand motorcycle helmets and ride accessories. Helmetharbor is located in Chandler, Arizona, and also maintains a winning sport bike racing team.

HelmetHarbor.com as signed w/ Arizona web development firm, obu web technologies of Scottsdale, Arizona, to launch a new design and robust ecommerce system to facilitate the growing customer demand for secure, progressive online ecommerce solutions.

The new HelemtHarbor.com website will launch first quarter 05.

New Report- Web Design focused on ROI

Arizona Web Design company obu Web Technologies has just released an informative report on how to gain Positive ROI from your website. Below is a short excerpt. Download the Entire Report in .pdf here.

The days of build it and they will come are over and have been for some time. The Internet hype of the late 90’s lead many business to invest in a website for the sake of “getting on the WWW bandwagon”. The net result is millions of non-performing, outdated websites that sit idle on the Internet, incurring monthly costs with negative ROI (Return on Investment).

There is a new dawn of the Internet happening right now. The hype is over and measurable results is all that matters when considering a website. Does it make you money? Does it enhance your brand? Does it drive sales leads, and bring in prospects? In short, Does your website provide measurable ROI.

5 Basic tips to Promote your Website

Your website is a means to sell, promote, and market your goods and services. Here are 5 Search Engine Optimization (SEO) tips that will help your website move up in the search engine rankings, to bring in more prospects. Search Engines look at your website and grade it on a points scale. Everything you can do to increase your points value, will increase your rankings in search engine results.

1. Choose 2 or 3 “keyword phrases” describing your product or services. Think of a phrase someone would use to search for a website like yours. “Arizona Web Design”, “Goodyear Real Estate”, “Term Life Insurance”, try to strike a balance between being to broad or to specific. Too broad and you will be buried among the competition, Too focused you limit your audience.

2. Use relevant keyword phrases and use them throughout your website Title, Description, Keywords, Links, and Copy. This is called “Keyword Density”. Be Careful not to overdo it, but use your keyword phrases as often as you can while maintaining good information flow for the Human viewer.

3. Bold and Italics. Use the Bold and Italics tags to emphasize your Keyword phrases. This helps readability as well as adds a few points to your score.

4. Get as many inbound links (IBL) with keyword heavy anchor text to your site as possible. – Search Engines love links, your website is given “points” by the more links pointing to your site. Anchor Text is the linked text that is actually highlighted. So Arizona Web Design is the Anchor text of a link pointing to http://obuweb.com. You can approach other sites to offer a “link exchange”. Relevancy counts, so try to avoid Viagra links unless you deal in pharmacy/medical products. High profile IBL’s also greatly enhance your search engine positioning. A link from amazon.com to your site is tops, while a link from joestrouthaus.com is not given as many points.

5. Participate in online forums, or discussion boards. This is a great place to add your Keyword Anchor Text link to your profile signature. That is one free link for every time you post.

Copyright 2004- Joshua Strebel Arizona Web Design – obu Web Technologies

Phoenix Web Design Company partners with Danish 3d Book Publisher

obu Web Technologies, an Arizona Web Design Firm has signed an exclusive USA book distribution deal with Futurecom Aarhus of Aarhus Denmark. Futurecom is a leading Danish Multimedia company and offers Professional level classes in Web Design, Photoshop, and 3d Studio MAX Modelling and Animation.

Their new book “3ds Max 6.0 Basics” is availabe now from Futurecom’s online store in Danish and English versions. In the next week, The English version will be available for purchase from Amazon.com

For more details on the book, see below.
3ds Studio MAX
http://www.futurecomaarhus.dk/maxcourse/index.htm