BestPartyEver.com the newest event planning website is now live in public beta. Check it out.
12 is better than 1
We have just wrapped up an exciting project for the nice folks at Skyway Church of the West Valley.
The project was rather interesting as the client requested 12 websites. 1 main website, and 11 satellite websites for the church ministries. We were able to accomplish this by utilizing a content management system that allowed for us to simply “skin” the additional websites and turn most of the content control over to the client.
If your organization would like something similar, give us a call at 480.248.3874 to find out how our web design services can benefit your business.
SEO = Trust
We follow Todd’s blog pretty closely as he is a proven expert in SEO. His comments below really frame the discussion regarding SEO.
» 12 Easy Quality Indicators to Combine to Prove Trust – Stuntdubl – SEO Consultant
Pay attention to what is credible to both users AND someone with a search relevance quality mindset. Everyone says optimize for users – try optimizing your site for to convince a savvy threadwatch readin’, affiliate site buildin’ fickle user that you are credible, and it will probably help your SEO efforts these days.
These are the easy ways – you have to work them together and THINK about what would indicate quality on a mass level. Seriously folks, quality indicators = trust. It’s not about keyword stuffing and link bombing anymore…SEO is about proving you’re trustworthy – it makes it even easier when you actually ARE – but even if you ARE – you have to know how to SHOW that you are. Let the damn dog sniff your hand!
Analytics and You
My staff and I spend entirely too much time looking at site analytics. It is not a odd form of self punishment, it is actually a crystal ball into the minds of our audience and a report card of our marketing efforts. Take for example our top 5 sources of referral (links from other websites) traffic for August.
- google.com
- cssdrive.com
- yahoo.com
- msn.com
- cssreboot.com
The list tells me a few things: as expected most our our traffic originates from the search engines (google, yahoo, msn) due to our extensive search engine optimization, but interestingly cssdrive.com and cssreboot.com are web design galleries in which we are listed. Neither of these two sites are likely to provide any customer leads as the traffic is mostly other artists, yet there are intangible benefits here as you can imagine in having hundreds of your industry peers seeing your work.
To the list of referrals tells me where my marketing is working. #16 on that list is a local organization called Arizona Chain Reaction which is a “shop local” listing of companies. This is traffic I would like to increase as it is most likely potential prospects.
Another interesting metric that detailed site analytics provide, tells you which keyword phrases people use to find your website on the internet. The list of our top 5 keyword phrases below tells me which search terms drive the most traffic.
- professional web design
- web design
- professional web design company
- web site design
- obuweb
This is very useful to determine which terms we should give additional focus on to increase traffic. This list also breaks down further to tell me which search engine in sending the traffic for each term. 45% of search traffic for “web design” came from Yahoo where we had top 10 rankings for a few months.
These are just some raw numbers and examples of traffic analytics. A decent analytics program will monitor over 50 or areas of your website, from raw traffic, to duration of visit, and everywhere in between. It is recommended to have analytics in place, and to monitor them often to gauge how effective your marketing and website are working.
Launched: Quietmove.com
We are proud to announce the launch of Quitemove.com
QuietMove is a trusted provider of risk assessment and security solutions designed to protect our customer’s information assets and business processes with end to end, multi-layered security solutions that align security resources with business risk. We secure the nexus between people, technology, and data to protect our clients from known and emerging threats.
Obu Web Technologies is a kick ass web design company.
I wanna go fast
Ever driven your car really, really fast? Hopefully you did it legally.
Our board of directors have decided to sponsor a race/driving team. Announcing OBU Racing or ü-racing.
Our mission is twofold: Promote responsible performance driving by encouraging and promoting “on track” events rather than illegal street racing, and build brand awareness for Obu Web Technologies, a leading web design, web development, and search engine optimization company.
If you or anyone you know would like to be considered for sponsorship by our team, please contact us today.
Launched: Pamtreece.com
We are happy to launch a new web site for a Pam Treece. Pam is a Tucson real estate agent and was a pleasure to work with. Be sure to call her for all your Tucson Home finding needs.
Tags: tucson home., real estate
Paid + Organic = ROI
I recently found a great article discussing the delicate balance between Paid Search, and Organic Search Engine Optimization. iMedia Connection: The Subsidy Cost of Paid Search
The Author asks an interesting question:
From a search marketing perspective the question that really begs to be answered is: Should you be paying for search traffic and ultimately conversions if you appear organically in a top position where the sale would occur without you having to pay for it?
The interesting point here is whether the cost of PPC is necessary when one already has top organic rankings for competitive terms.
We prescribe a balanced approach to our customers, one which ogranic SEO and Paid Search are used together on an overall marketing strategy. Mr Lieb seems to agree.
In conclusion, organic and paid search are two vital components of a very dynamic advertising medium. However, they are often managed independently of each other. They should not be managed in silos but rather as an integrated whole to understand the interplay.
A Beta Wonderland
One of our projects is getting ready for the prime time. Best Party Ever v2 is now accepting registrations for the upcoming private beta. Check it out. beta.bestpartyever.com
Launched: Skyline Steel
We are proud to announce the launch of www.skylinesteelincaz.com
Skyline Steel is one of the Southwest’s leading steel fabricators, focusing on carports, structural steel fabrication, industrial steel fabrication, etc.
Skyline was a great project to work on. Old school steel, with new school tech.
How’s this for a testimonial:
HOLY CRAP! I LOVE IT! GREAT JOB…EVERYONE!
Tad, you really did it! It looks great and the WebAdmin is so easy to
use…We’re already showing it off to General Contractor’s!
Thanks so much…
We’ll be in touch! -Peggy Skyline Steel