Good question right? I have been asked that quite a few times over the last year or so since we re-branded obu. Why does this website have rotating images of flowers and fast cars. Well here is/are the answer(s).
- They are reflection of me, the designer. I am a bit of an amateur road racer, and so my interest in the sport bleeds over into many aspects of my life. (Ask my wife who has to listen to me). I like cars; fast cars, and admire the lines and symmetry of car design. And flowers, well I cannot say I have a flowery disposition but I cannot ignore the natural beauty of the world around me.
- Together they are a perfect analogy of web design. As a web design company we are tasked with crafting a visual message using technology. The flowers are the desire to create a visually pleasing and memorable design, the cars are the use of modern technology as the medium of that message. Or said another way: We make pretty pictures with computers.
- The web itself is organic and mechanical. The (ready for this archaic term) world wide web is a living, breathing ecosystem that is expanding every second. The energy powering this expansion is both organic (human’s creating content) and mechanical (the power lines, server clusters, switches, etc). Without the mechanical you have limited access to information, without the organic you have a very boring and static repository of information
- It’s all about sensory perception. Drive a Honda Civic, then drive a BMW 535i. Inhale the aroma of a fresh picked flower from the garden, and then take a wiff of warm cabbage. We are trying to invoke a positive mental state in the viewer. If you have driven a BMW, Audi, or a Koenigsegg, or ever wanted to: the imagery creates feelings of desire, happiness, exhilaration, etc. We want you to think that way about our company. And who doesn’t like flowers?
- They provide visual balance. Light and dark, text and pictures, color and the absence of color (black).
- It’s a chance to open a dialog. Use the comment’s section and share your thoughts.
What does this really have to do with anything? Well I was taught in my college studies that you cannot have graphic elements just for the sake of having them. If the element does not serve a purpose, it should not be there. After being asked so much why I chose the imagery I did, it really made me think about it and I came up with better reasons than “it just feels right”.